When printing digital photos you have a choice between matte and glossy photo prints. Glossy  photo printing have a shiny finish while matte ones have a more subtle neutral one. So which one should you choose? There is no right answer - there are pros and cons to both.

Matte and glossy are two different finishes to the photo paper digital photos are printed on. Using different chemicals and processes photo paper can have a glossy or a matte finish. Glossy finish looks shiny, reflects light very well and looks vibrant and color rich. Matte finish on the other hand does not reflect much light and looks "darker" and duller.

There are pros and cons to choosing either matter or glossy digital photo prints. Here are some of them:

Glossy photo prints: Glossy photo prints are shiny and are more appealing to the eye. They look fancy and convey a high quality feeling. Glossy photo prints have vibrant colors. Colors also look rich and deep on glossy photo prints. On the downside glossy photo prints "shiny" attribute can be a problem when photos are viewed using intense light sources such as daylight sun or strong light bulbs. Light reflected from the photo print can blind the viewer making it hard to see the photo. Glossy paper is also more likely to attract dust and fingerprints and is thus more likely to get dirty over time. Black and white glossy photo prints do not look as good as matte ones.