The Rolex watches are produced by the world famous Swiss manufacturer. The Rolex watches are known for its stylish looks, durability, dependability, prestige and the price. It is status symbol for most of them across the globe. It is the single luxury watch available so far. The Rolex watches rank 71 in the top 100 by a survey conducted by Business Week magazine. The company has made various innovations to promote the brand to the number 1 position today. They are one’s to produce the first waterproof watch case, watches with date on the dial, showing of two time zones at the same time and the most vital thing they have got the most prestigious chronometer certification for their watches. The stainless steel watch called Rolex Daytona is the most preferred brand of watches by the Rolex buyers. There are many online sites which sell Rolex watches. The Rolex buyers should check for reliable dealers who sell the original Rolex watches. The authorized dealers are permitted by the government to sell a Rolex which is authentic. The Rolex Company demands that the sellers of the Rolex watches and repair centers are authorized dealers. When a Rolex buyer wants to buy Rolex there are some tips to be kept in mind. First of all the buyer should check the authenticity of seller. The person should review the feedback of the seller on the online sites and also check the rating of the seller. The polices of the online company is also to be studied thoroughly. The user should check for the model number and should check the first three digits of the model. Also go thru the websites for more pictures of the required model of the watch. Selling your Rolex at times can be very difficult. The user who wants to sell a Rolex should first take care that the band of the watch is tight; as a tight band watch would fetch more price than the loose band of the watch.