SEO
SEO professionals refer to this as "SERPs", which stands for Search Engine Return Placements).
The thing that is searched for is referred to as the "search phrase".
Keywords are words that are most important to a web site (e.g. "insurance"), while key phrases are multiple keywords that people search for (e.g. "term life insurance"). Very few people search on single words, rather they search for phrases.
NOTE: when you are searching for something be as specific as possible; this will result in the most relevant search result items.>
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